The Quarter Billion Dollar Question: How Is Disinformation Gaming Ad Tech?
Disinformation is harmful on and offline. The people who spread disinformation have various motives. They might use it to seek attention, promote an ideology, sway an opinion, or receive financial gain.1 The issue of financial motivation is particularly problematic when it comes to programmatic advertising…Those who seek to disinform have taken advantage of an increasingly connected world to push online narratives that sow division and spark conflict.
