The Indian Volcano

Multiple Indias have always existed in Gandhi’s land of 700,000 villages, but never perhaps in such proximity or with such access to one another, a rising class of conspicuous consumers hoisted through a decade of now faltering growth hard by villages where unemployed men dim boredom with alcohol. Read Here – New York Times

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A Different Middle Class

The middle class in China remains an essential part of the state from which it has emerged and is not very likely to be the Chinese equivalent of the European or North American bourgeoisie with whom it is often equated. Read Here – Christian Science Monitor

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The Virtual Middle Class Rises

I ENCOUNTERED something on this trip to India that I had never met before: a whole new political community — India’s “virtual middle class.” Its emergence explains a lot about the rise of social protests here, as well as in places like China and Egypt. It is one of the most exciting things happening on […]

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The Missing Link

The $10 Trillion Prize authored by consultants at the Boston Consulting Group digs deeper into the changing consumer landscape in China and India to find out the big, juicy, revenue model that should excite everybody who cares to be in these two markets. And numbers, as always, make for a fascinating reading. Here are some […]

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Let Grass Roots Decide On Walmart

There is the United States of America and then there is the ‘idea’ of USA that exists in the minds of significant portions of the middle classes all across the globe. How this looks in real life varies slightly according to the region of the world, reflecting specific aspirations and anxieties. In the subcontinent, the […]

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