Since the 9/11 terrorist attacks in New York City, the word jihad dominated Western media outlets and characterised Islam as an inherently violent religion. Figures and groups such as Osama Bin Laden and al-Qaeda were presented to Westerners as opponents to Western civilisation who made it their duty to carry out terrorist attacks all over the world in the name of Islam.  The intent of this essay is to assess the phenomenon of global Jihad. In doing so, it will address different interpretations of the meaning of Jihad in Islamic culture, discuss the roots of global jihad and the rise of Salafi Jihadism during the 1980s and finally attempt to argue that global jihad doctrine has been constructed to resonate with disaffected Muslims throughout the world.

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