Replete with a composite photo of William Shakespeare, Gen. George S. Patton and Pompeo…and a PhotoShopped State Department seal now ringed by the words DEPARTMENT OF SWAGGER, the not-so-soft relaunch is the diplomatic version of New Coke. Put aside the fact that the department’s catchphrase sounds more like a product line of Old Spice deodorant than a label for a venerated institution that’s been led by American icons from Thomas Jefferson to Dean Acheson.