What few Americans knew is that the Arab World‘s love for Western-branded fast food is seemingly bottomless, to the extent that in the region’s wealthiest oil exporting countries, high-end fast food restaurants offering $US40 hamburgers and French fries can find a willing clientele. Even ubiquitous brands such as McDonald’s and Burger King can sell their meals at 5 to 10% markups from their cost in the U.S.

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