Since its founding, Twitter’s MO has been growth: more tweets, more users, more numbers its shareholders will drool over. And that’s put Twitter in a bit of a pickle. The things that drive the most engagement—controversy and chaos, not kindness and civility—are the things that have come to define Twitter. It is the platform of rage, of virality, of @realDonaldTrump. It is not the platform of, say, relaxing after a hard day at work.

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