In the campaigning leading up to Iran’s 2013 presidential vote, among the most important promises of Hassan Rouhani were those on cultural issues. After winning the election, Rouhani named Ali Jannati as his minister of culture and Islamic guidance to fulfil his promises. However, since day one, Jannati, who is a moderate son of ultra-conservative Ayatollah Ahmad Jannati, has faced resistance from both hard-liners and Reformists.