Three weeks in, the new administration of Xi Jinping has already begun work on a major project that represents a sharp break from the Hu administration: spin.
Xi’s speeches and appearances of the past month have drawn a sharp contrast with his predecessor’s studied lack of personality. His public speeches as leader of the Party have been brief and given in plain Chinese – a sharp contrast to Hu Jintao, who often seemed to have no existence outside state ceremonies and to speak no language other than the Party’s socialist theory jargon.
This was dramatically illustrated last Tuesday as Xi spoke to the press after touring the National Museum’s “Road to Revival” exhibit – speaking in a casual setting, surrounded by his Standing Committee colleagues in windbreakers.
This new tone is not a matter of personal style – the entire Party is being strongly encouraged to follow suit in “waging war against formalism and bureaucracy,” as an editorial from the official Xinhua news agency noted The People’s Daily likewise devoted days of coverage to an alleged outpouring of popular enthusiasm for a phrase from Xi’s gallery speech, “the Chinese dream.”