When the Muslim Brotherhood took power in Egypt, there was fear that draconian social measures would be pursued, thereby killing the country’s important tourism industry. Instead, the party has attempted to portray a moderate face, and more aggressively, tout itself as an administration willing to cut lucrative deals. While the politics of the Brotherhood remain in question following last week’s mass protests outside the American embassy in Cairo, earlier this month Egyptian president Mohamed Morsi met with U.S. executives, promising economic reforms and to work to develop a better investment environment in the country. Morsi’s efforts are part of a trend by Islamists to take a new economic role in the region, says Fawaz Gerges, founding director of the Middle East Centre of the London School of Economics and Political Science.

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