“The problem with this administration,” one senior official who works for an Obama cabinet department and is a loyal and enthusiastic supporter of the president told me, “is that we don’t do strategy, we do deliverables.”
This is a common lament in modern Washington. Trapped within the news cycle like hamsters within a plastic exercise ball, the political and communications pros in the White House focus heavily on the next media event, the next speech, the next thing that advances the perpetual campaign that even lame-duck presidents seem compelled to conduct these days. The focus quickly becomes what announcement the president can make that is newsworthy enough to grab the next set of headlines — the deliverable.